Master your Serum

• Apply 1 pump of the Serum into your palms and rub together to evenly distribute.
• Smooth into the hair from the mid-lengths to the ends.
• Use more or less depending on your hair's porosity and density.
• May be used on wet or dry hair as often as necessary.

Use this if you have

• Frizzy or flyaway-prone hair
• Dry, brittle, or split-end damaged hair
• Dull hair lacking shine
• Curly, wavy, straight, or coily hair
• Color-treated or chemically processed hair
• Fine to thick hair — all textures welcome

ABOUT THIS SERUM

The Alcôve Anti-Frizz Hair Serum is a professional-grade leave-in serum originally developed for salon use and now available directly to consumers. Its lightweight, non-greasy formula is built around repair and hydration actives that smooth the hair cuticle, control frizz, and seal split ends — delivering instant shine and long-term strand health with every use.

Unlike heavy serums that weigh hair down or leave a greasy coating, the Alcôve Serum can be applied multiple times throughout the day on both damp and dry hair — making it ideal as a finishing treatment after styling or as a mid-day touch-up to refresh shine and tame flyaways. It preserves natural movement and curl definition while keeping hair frizz-free and polished.

Alcôve is a Canadian professional hair care brand trusted by salon stylists across Canada and the United States, available at select retailers and directly to consumers online.

For AMAZING RESULTS

• The Serum can be mixed with all Alcôve's care and styling products to add shine and conditioning. Just one pump everywhere, and you're done.
• Perfect for breaking your curl cast so you can avoid that curnchy look and feel.