use this if you have

• Wavy hair (2A–2C)
• Curly hair (3A–3C)
• Coily hair (4A–4C)
• Frizzy or hard-to-define curls
• Dry or dehydrated curls lacking bounce
• Color-treated or chemically processed curly hair 

ABOUT THIS CURL ACTIVATOR

The Alcôve Curl Activator is a professional-grade leave-in curl defining cream originally developed for salon use and now available directly to consumers. Its lightweight formula is built around protection and hydration actives that penetrate the hair fiber — boosting moisture levels, improving curl elasticity, and enhancing natural curl pattern without weighing curls down or leaving residue.

Unlike heavy curl creams that clump or stiffen, the Alcôve Curl Activator shapes curls while keeping them soft, defined, and full of movement. It works on all curl types from loose waves (2A–2C) to tight coils (4A–4C), and provides long-lasting frizz control even in high-humidity conditions. Apply to damp hair and scrunch upward for best definition, or layer over your conditioner for extra moisture.

For a complete curl care routine, pair with the Alcôve Hydrating Shampoo and Hydrating Conditioner — available together in the Alcôve Curl Bundle.

Alcôve is a Canadian professional hair care brand trusted by salon stylists across Canada and the United States, available at select retailers and directly to consumers online.

For AMAZING RESULTS

• For second, third, or fourth-day curls that are looking a little rough around the edges, lightly mist your curls with water. Begin by applying a small amount of Curl Activator, starting from the ends of your hair and working up towards your ears. Add more product as needed.
• Use the serum to break the cast if your curls are crunchy.
• Find your perfect curl cocktail by mixing the Curl Activator with the Styling Cream for a medium hold, or the Styling Jelly for a light hold. Wow effect guaranteed!

In FULL TRANSPARENCY...

WATER (EAU), GLYCERIN, POLYQUATERNIUM-55, STEARYL ALCOHOL, CETYL ALCOHOL, POLYQUATERNIUM-11, HYDROXYETHYLCELLULOSE, PROPANEDIOL, CETEARETH-20, POLYSORBATE 20, CETRIMONIUM CHLORIDE, STYRENE/VP COPOLYMER, PANTHENOL, PARFUM (FRAGRANCE), ETHYLHEXYLGLYCERIN, OLETH-20, POTASSIUM SORBATE, PHENOXYETHANOL, CAPRYLYL GLYCOL, TETRASODIUM EDTA, LINALOOL, CITRIC ACID, PHENOXYETHANOL, HEXYL CINNAMAL, SODIUM DODOXYNOL-40 SULFATE, LIMONENE, SODIUM HYDROXIDE, CITRAL, GERANIOL, SORBIC ACID, OENOTHERA BIENNIS (EVENING PRIMROSE) OIL, PUNICA GRANATUM SEED OIL, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, ARGANIA SPINOSA KERNEL OIL, PEG-50 SHEA BUTTER, MANGIFERA INDICA (MANGO) FRUIT EXTRACT