In FULL TRANSPARENCY...

WATER (EAU), SODIUM LAURYL SULFOACETATE, SODIUM C14-16 OLEFIN SULFONATE, SODIUM METHYL 2-SULFOLAURATE, COCAMIDOPROPYL BETAINE, GLYCERIN, PHENOXYETHANOL, PARFUM (FRAGRANCE), GLYCOL DISTEARATE, DISODIUM 2-SULFOLAURATE, PEG-150 DISTEARATE, LAURETH-4, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, SILICONE QUATERNIUM-16, SODIUM BENZOATE, C10-16 OLEFIN, UNDECETH-11, BENZYL SALICYLATE, CITRIC ACID, TETRASODIUM EDTA, BUTYLOCTANOL, UNDECETH-5, LINALOOL, BENZOIC ACID, FORMIC ACID, ACETIC ACID, SODIUM HYDROXIDE, OENOTHERA BIENNIS (EVENING PRIMROSE) OIL, PUNICA GRANATUM SEED OIL, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, ARGANIA SPINOSA KERNEL OIL, CANNABIS SATIVA SEED OIL, EXT. VIOLET 2 (CI 60730), ISOPROPYL ALCOHOL, PEG-50 SHEA BUTTER, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, MANGIFERA INDICA (MANGO) FRUIT EXTRACT, POTASSIUM SORBATE, DISODIUM EDTA

For Amazing Results

• Mix and match our shampoo and conditioner to suit your needs!
  • Use Daily Conditioner if you wash your hair more than 3 times per week. Try Volumizing Conditioner for flat hair. Opt for Violet Conditioner to neutralize yellow tones.
• Use the Restructuring Mask at least once a week to repair your hair.
• For added hydration, double wash the scalp to remove buildup and cleanse both the scalp and hair thoroughly

Use this if you have

• Dry or dehydrated hair
• Brittle or breakage-prone hair
• Frizzy or hard-to-manage hair
• Wavy, curly, or coily hair (2A–4C)
• Color-treated or chemically processed hair
• Fine to thick hair — all textures welcome

About This Shampoo

The Alcôve Hydrating Shampoo is a professional-grade sulfate-free cleanser originally developed for salon use and now available directly to consumers. Its lightweight formula is built around nourishing actives that penetrate each strand from root to tip — restoring moisture balance, strengthening the hair fiber, and enhancing natural texture without residue or buildup.

Unlike harsh shampoos that strip natural oils, the Alcôve Hydrating Shampoo gently removes impurities while actively conditioning each strand, leaving hair revitalized, shiny, and frizz-free after every wash. It works beautifully on straight, wavy (2A–2C), curly (3A–3C), and coily (4A–4C) hair types and is safe for daily use.

For best results, pair with the Alcôve Hydrating Conditioner and Restructuring Mask as part of a complete hydrating routine — available together in the Alcôve Hydrating Bundle.

Alcôve is a Canadian professional hair care brand trusted by salon stylists across Canada and the United States, available at select retailers and directly to consumers online.