Use this if you have

• Normal, oily, or combination hair
• Hair that needs frequent washing
• Frizzy or hard-to-manage hair
• Straight, wavy, curly, or coily hair — all textures
• Color-treated or chemically processed hair
• Anyone looking for a reliable everyday shampoo 

About This Shampoo

The Alcôve Daily Shampoo is a professional-grade sulfate-free cleanser originally developed for salon use and now available directly to consumers. Formulated for everyday use, its lightweight non-drying formula removes impurities and buildup while preserving the hair's natural moisture balance — making it ideal for anyone who washes their hair frequently without wanting to compromise softness, shine, or manageability.

Unlike harsh shampoos that strip the scalp over time, the Alcôve Daily Shampoo gently refreshes hair with each wash — keeping strands smooth, balanced, and healthy-looking day after day. It works beautifully on all hair types and textures, from straight to coily, and is safe for daily use on color-treated hair.

For a complete daily routine, pair with the Alcôve Daily Conditioner. For deeper repair on wash days, add the Alcôve Restructuring Mask.

Alcôve is a Canadian professional hair care brand trusted by salon stylists across Canada and the United States, available at select retailers and directly to consumers online.

For Amazing Results

• Our shampoo for daily use offers all the benefits you need while remaining neutral, allowing you to mix and match with our conditioner to suit your needs!
  • Use Hydrating conditioner for split ends
  • Try Volumizing condtioner for flat hair
  • Opt for Violet conditioner to neautralize yellow tones.
•  For added hydration, double wash the scalp to remove buildup and cleanse both the scalp and hair thoroughly

Master your Daily Shampoo

• Apply the Daily Shampoo on wet hair
• Gently massage the scalp to emulsify and activate the lather.
• Massage into roots for 1-2 minutes to remove build-up, then rinse.
• Repeat these steps if necessary
• Follow with the Daily Conditioner